Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization.
Brand Planning for the Pharmaceutical Industry download
Janice MacLennan Brand Planning for the Pharmaceutical Industry free
Janice MacLennan ebooks downloads
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.