1968 was set to be a pivotal year for Dodge as fresh designs debuted on the Coronet and Charger platforms. Short on sales but not on performance, Dodge marketers wanted to initiate a program that would ignite brand awareness while maintaining the performance edge they had on the streets. With "Dodge Fever" in full swing, the Scat Pack was born.Two years later, Plymouth's Rapid Transit System followed Dodge's Scat Pack. Both programs relied heavily on grouping their performance-oriented cars with messages aimed at the under-35 audience. Chrysler.
Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972 reviews
Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972 books pdf online
Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972 by Jim Schild ebook pdf epub mobi
Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972 pdf
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